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Photography Key to Good Content Marketing

Photography Key to Good Content Marketing

 A picture is worth a thousand words. Which is great when you’ve got lots of space to fill and don’t have the resources to fill it with a thousand actual words. But what sort of photos work best in the context of a marketing strategy? Also, how can photos help with SEO? And how and...
Adding Podcasts to Your Content Marketing Mix

Adding Podcasts to Your Content Marketing Mix

Of all the elements of a good content marketing strategy, audio – or podcasts – is the one least embraced by marketers. There’s a lot of good reasons for this: podcasts are not as widely consumed as video, blog posts, photos or games; and, producing a podcast isn’t as easy as many of the other...
Social Media Content Marketing through a Kindergartner’s Lens

Social Media Content Marketing through a Kindergartner’s Lens

  Way back in 1988 a little book by Robert Fulghum captivated America for the better part of two years. Called “All I Really Needed to Know I Learned in Kindergarten”, he outlined the basic lessons every kid learns in the first year of primary school and how those apply to our everyday lives as...