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What Journalism Teaches About Developing Good Written Content

What Journalism Teaches About Developing Good Written Content

– There is a lot that machines and algorithms can do for us – the list goes on and on. But one problem the legions of talented engineers at work in Silicon Valley haven’t solved is the constant, pressing need for well-written content. As MediaPost’s Search Insider columnist Janet Driscoll Miller recently pointed out, Google’s updated...
Efficient Production Central to Smart Content Marketing

Efficient Production Central to Smart Content Marketing

– I hear it over and over again: “Who has time to do all this stuff?!” By stuff, marketing professionals are referring to the production and distribution of the variety of content that flows from strategies that are built to engage audiences, improve search rank, and yield better bottom line business results.  As I discussed in...
Understanding Content and How it Drives Site Traffic

Understanding Content and How it Drives Site Traffic

CONTENT STRATEGY SERIES  |  POST TWO – When companies first began publishing Web sites, it was to provide online versions of slick brochures and contact information. As search engines and the desire to optimize for their crawlers became more prevalent, search marketing disciplines were born. And when it became clear that in addition to e-commerce,...