Welcome to pubOS.org, a resource for publishers and marketing professional about the publishing operating systems (pubOS) marketplace. Over time, the goal to make pubOS.org a comprehensive resource that includes news, information, research and vendor listings. PubOS.org is sponsored by Daylife, a leading pubOS company serving traditional, emerging and brand marketing publishers.
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We’re happy to consider publishing posts from guests. Posts can be no longer than 500 words in length and must focus on the pubOS space generally, or specifically on Content, the Cloud or Technology as those relate to the pubOS space. All submissions are subject to the approval of the Editor of pubOS.org and may be edited for space and / or editorial appropriateness. Overt promotions of a specific vendor or company will be rejected. You can submit your blog post for consideration to editor@pubOS.org. Thank you.
Publishing Operating Systems (pubOS)
As the media technologies and services used by publishers and marketing professionals move to SaaS models, a publishing operating system (pubOS) is emerging, comprising services for Web, mobile, tablets, and OTT TV channels.
Though the space is still nascent and evolving, there are three broad buckets within the pubOS space in which providers and services fit:
- Cloud—hosting and related technology services
- Content—the full range of both professional and amateur media
According to pubOS.org research, over the next decade tens of billions of dollars in media stack spend will move to SaaS solutions, much like ad tech did in the decade past. In 2010 more than $10 billion was spent globally on media tech by ad-supported online publishers, plus billions more by Web marketers on publishing. Projected product spend ($B) by display-ad supported publishers only (not including marketers) will increase to $16 billion by 2014.